Fees
Ad dollars in. Sales dollars out. What’s the ROI?
Same ROI idea, framed for ad spend. Enter what you paid the platform and the sales you track back. Fees and COGS stay out unless you fold them into the numbers yourself.
ROAS is revenue ÷ spend; ROI here is (revenue − spend) ÷ spend. Don’t mix the two when you compare to a dashboard.
Runs in your browserNo signupNot tax advice
$
What you paid the platform
$
Sales you track back
ROI = (revenue − ad spend) ÷ ad spend
Ad ROI300%
Profit vs ads$900.00
ROAS (revenue ÷ spend)4.00×
Estimates only — not tax or accounting advice. Double-check before you print price tags.
How it's calculated
Useful for Meta, Google, Promoted Listings, or any paid push where you can name a spend and a revenue number. Not investment or rental ROI.
ROI% = (revenue − ad spend) ÷ ad spend × 100 ROAS = revenue ÷ ad spend