Fees
Did the campaign pay back more than it cost?
Put in what you spent on a campaign and the revenue you credit to it. ROI here is (return − cost) ÷ cost — shop marketing math, not house-flipping calculators.
Attribution is your call. If you only count last-click, say so when you read the number.
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What you paid
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Sales you credit to it
ROI = (revenue − spend) ÷ spend
ROI260%
Profit vs spend$1,300.00
Revenue$1,800.00
Estimates only — not tax or accounting advice. Double-check before you print price tags.
How it's calculated
Positive ROI means revenue beat spend on the numbers you entered. Product cost and platform fees are not subtracted unless you put them into spend yourself.
ROI% = (revenue − spend) ÷ spend × 100