Markup

Margin on the deal — not the buzzword.

Profit margin is profit ÷ price. Plug cost and price to see it, or aim at a target margin and get the price that hits it. Markup sits beside it so the two don’t get swapped.

High search volume, high competition. The page stays honest: one cost, one price, no “insights framework.”

Runs in your browserNo signupNot tax advice
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What you pay

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What you charge

Estimates only — not tax or accounting advice. Double-check before you print price tags.

How it's calculated

50% margin means half the ticket is profit before other costs. That same deal is 100% markup. Don’t paste a margin target into a markup formula.

margin% = (price − cost) ÷ price × 100
price from margin = cost ÷ (1 − margin%)

Questions shop owners ask

Margin33%
Markup50%
Profit$10.00