Pricing
Pick a margin. See the price it forces.
You know what the thing costs. You know what margin feels safe as a share of the selling price. This solves for the shelf price that hits that margin.
It also shows the markup that goes with it, so a supplier talking “markup” and a bookkeeper talking “margin” aren’t arguing past each other. Discount later and margin thins fast — drag the slider before you promise a sale price.
Runs in your browserNo signupNot tax advice
$
What you pay
%
Share of price you keep
Drag target margin40%
5%80%
price = cost ÷ (1 − margin%)
Selling price$30.00
Markup66.7%
Profit / unit$12.00
Estimates only — not tax or accounting advice. Double-check before you print price tags.
How it's calculated
Margin is profit as a share of selling price. To hit 40% margin on an \$18 cost, you need \$18 ÷ 0.60 = \$30. That same deal is a 66.7% markup.
Margin must stay under 100% — at 100% you’d be dividing by zero. Leave room for cost in the price.
price = cost ÷ (1 − margin ÷ 100)